Surje & Company is a consulting firm founded on the belief that the commonly used approaches to solving problems and reaching goals are no longer sufficient. Companies that rely on what has worked in the past are finding such attempts to be less effective now and uncertain they will work at all in the future.

Companies with long histories and established expertise within their field are re-examining not only how they do their business but what business they are actually in.

As companies strive to redefine themselves in a shifting marketplace, consulting firms are being asked to broaden the scope of their considerations beyond traditional areas of expertise. Problems facing businesses can no longer be compartmentalized into narrowly defined problem statements for domain experts to solve. As problems have grown more complex, dispersed and pervasive, the approach needed to solve such problems has changed.