The work that we do in this area begins with an assessment of the marketing and promotion done to date, gathering data on cost, duration and results in order to provide the client with a quantified return on marketing. The results are analyzed in the context of the value proposition of the company and the underlying principles in play in the marketing and promotional activities, as well as a review of the competitive marketplace. Our clients then receive detailed direction on how to move forward with a marketing and promotional plan, including specific recommendations on media, timing and content.

Beyond the specifics of what we do for our clients, Surje & Company makes use of an innovative approach to how we develop our recommendations. There are fundamental ways to present information that heavily influence thinking and the buying decision. The repercussions of these weapons of influence extend beyond marketing and promotion, touching on such fundamental business decisions as pricing, product/service bundling or structure and interactions with both customers and suppliers.

Within this practice area, we extend the traditional viewpoint of marketing and promotion to include many areas outside of traditional paid advertising. Through the use of principles of influence such as reciprocation, commitment and consistency, social proof, the value of liking, authority and scarcity, we develop methods in which our clients can grow sales and customers at little to no external cost.

Through a combination of systematic review of the efforts to date and deliberate introduction of principles of influence, Surje & Company works with our clients to ensure that marketing and promotional efforts result in tangible growth in sales and customers.