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Consulting Practice »
Industry Practices » Media &
Entertainment |
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| Media &
Entertainment |
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Client Success Story |
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International magazine market expansion
Mandate:
To help expand distribution and operations into North
America, with future worldwide syndication
Approach:
Engagement
included
reinforcing a strategic plan,
operational framework, and
designing the right structure for the team of writers,
media sales, distributors, and publishing partners
Recommendations:
Shift to a purely circulation-based business and
revenue model, while undertaking aggressive market entry
and capture tactics
Results:
Successful market entry and YOY growth |
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The Media & Entertainment
practice within Surje & Company works with clients in this
sector to provide practical, focused solutions to high profile
goals or challenges.
The approach we take to our work
in this area is based on the concept of design thinking. We
define design as the adding of significance to utility. With an
abundance of choices available, consumers, whether they are our
clients or your customers, are no longer satisfied with the
product or service merely accomplishing what it says it will.
The manner in which the utility is achieved, the significance of
how one provides the product or service, these are key
considerations for consumers today.
The practical implication of the
use of design thinking is that our work takes as a given the
need to help our clients achieve optimal provision of their
product or service. Whether it is a magazine launching in a new
geography, a series of events designed to bring two cultures
together or a high end restaurant trying to rise above the
crowd, Surje & Company works to include design thinking in the
company which has been built around the creative endeavour. |
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Our Media & Entertainment experience |
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Surje & Company has worked with
movie producers, national and international publishers, renowned
authors, and celebrities themselves. Our advisory areas have
included international PR and distribution strategies, brand
leveraging campaigns for market entry, rigorous operational
improvements, corporate restructuring, syndicated content deals,
and circulation expansion. Our focused and business-minded
approach to problems and goals of the media & entertainment
industry has produced a track record of success and a vibrant
practice area within the firm. |
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