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Intelligent Staff are Useless without Actionable Intelligence
Surje & Company 10/2006
by William Lumsden
 
The hallmark of contemporary competition in many industries these days is the competition for talent. This competition is not limited to the easily identifiable service industries such as banking, law, accounting et cetera. As technology and international competition rapidly redefine the needs of many manufacturing businesses so their need for a smarter workforce grows. Are smart, creative, and happy workers sufficient for success in competition? Many companies that go to great lengths to have above average employees often end up paying for average results. These workers need the right tools to make the best decisions for you company.

There are many potential causes of decision failure in organizations. One reason is lack of a structured and disciplined approach to decision making. This does not mean that every individual or group decision has to be reached only after following a strict check-list algorithm. However, it does mean that organizations need to ensure that their smart workers have a smart framework. What such a framework looks like will be shaped somewhat by a company’s size and the nature of its problems, but the basic principles will be the same.

In its most basic form, such a process will include providing your team with a clear and measurable strategic objective to help frame their decision and to serve as a metric for success or failure. You will also need to ensure that your team has the data it needs to test its assumptions and inferences as well as to test the validity and robustness of its alternatives. Executives are often skeptical of data driven decision making. However, this if often the fault of poorly formulated questions and vague requests for data. Managers need to ensure that their teams are structuring decisions so that their alternatives are mutually exclusive and collectively exhaustive. The team will then have to decide what is the minimal amount of information they will need to carry out its test of their alternatives is better.

Where decisions have significant implications or for which implementation has a long time frame and in any case have highly uncertain outcomes, it is useful to try to develop small experiments to generate data and further test your team’s analysis. This may involve implementation in stages or in limited geographies. In either case, your team will need to clearly define what success and failure looks like at each phase in order to validate o void their process.

At the end of it all – fail or succeed – you and your team need to return to fray. In order to keep your bright sparks shining, you need to ensure that they learn from their mistakes and are motivated to improve their process and clarify their thinking in future endeavors. Making mistakes is part of life, but learning to avoid the repetition of mistakes is integral to running a successful enterprise. Your team will need timely and frank feedback about their problem solving and decision making. This part of the process is often ignored or only attended to superficially. Reviews of team performance ought to be carried out regularly and should be conducted in as open a manner as possible and in a way that is free of any personal attacks. The egos of smart overachievers are often hard to navigate around, but it is critical that it is done. Team members need to continually learn and they know how to improve themselves if your company is to retain any competitive advantage you bought in recruiting.
 
 
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